ABOUT THIS ENTRY
Looking to draw attention to and drive engagement for “Act in Paris,” Sierra Club’s international climate campaign on the road to 2020, Sierra Club partnered with RYOT Media & Environmental Media Association to create a PSA campaign that shed light on international climate issues set to be discussed in Paris at the United Nations Climate Change Conference in November 2015 (commonly referred to as COP21). which brought together 195 nations in an effort to produce the world’s first unifying agreement to stop climate disruption.
This particular PSA would seek to highlight the devastating effects of climate change, by creating a visceral experience that allowed viewers to truly see and feel the effects of climate change, and spur them to engage their networks and urge world leaders to take meaningful action in Paris. Seeking to activate audiences at all levels in order to spur such change, the overall goals were to create awareness and support of the ongoing “Act in Paris” campaign efforts, sustain interest in the negotiations leading up to the conference, as well as create new advocates in the fight for climate change.
WHY DOES THIS ENTRY DESERVE TO WIN?
In order to create a moving PSA that showcased climate change firsthand and pushed forward the #ActinParis campaign, RYOT worked with The Sierra Club & the Environmental Media Association to ideate, create, and distribute a virtual reality short film, the first of its kind, that would uniquely turn passive viewers into active participants against climate change.
Allowing viewers to see the impact of environmental effects on the world, the piece would offer a 360 immersive degree view of Portage Glacier located in Alaska. A prime example of such effects, the former ice caverns had retreated the entire distance of the valley, which it had previously filled just a century ago.
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