The infinite marketing possibilities of VR / #VirtuallyHere at Cannes Lions

http://ozo.nokia.com
Benoit De Nayer, founder and director of Actito, believes virtual reality holds infinite possibilities for brands: “For example in the travel industry, if you can test the hotel you are going to stay in. You have the possibility to check whether you have enough space for all your needs on a plane. There’s something truly unique.” Interview filmed at Cannes Lions 2016.

Watch! Buy! Play! – Marketing VR

How to sell the VR experience without trying it? A look back at the difficult task of selling a new technology with the old one.

Written and edited by Alex Bousquet (http://twitter.com/busokito)

Videos credits:
AngryJoeShow – Oculus Angry Review
Boggie2988 – Honest opinion on the oculus rift and its price (YouTube)
IGN – Wii remote Tokyo Game Show 2006 Reveal
PewDiePie – I’M DISSECTING A FROG (YouTube)
The Verge – Google’s big jump in virtual reality (YouTube)
Promotional videos from: HTC, Microsoft, Nintendo, Radial Games, Sony, Valve

Music credits:
Photay – Equinox
Die Verboten – White Island
Lifeformed – Down in Thirst

The 10 Best Uses of Virtual Reality VR Marketing

Here are the top 10 VR marketing campaigns from around the world.

We’ve done extensive research to bring you the 10 best marketing campaigns out there. See our surprising choices! See how companies use the oculus, htc vive, and google cardboard to do VR marketing.

BONUS: We’ve done an extensive write up for you on each pick on our website: http://mbryonic.com/best-vr

We’ve also added 3 more VR marketing campaigns that you can only see on our website: http://mbryonic.com/best-vr

Which one was your favourite?

Leave a comment below!

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Google’s VR Push Is Now A Lot Stronger Than Cardboard

Google’s expanding its VR initiative with Google Jump, which aims to streamline the process of shooting and producing virtual reality videos.

Follow Kate Grumke: http://www.twitter.com/kgrumke
See more at http://www.newsy.com

Transcript:
For all its merits, Google’s cardboard virtual reality headset always seemed like kind of a joke. It’s hard to see how Google expects to compete in the VR space with this dinky little OH MY GOD WHAT IS THAT.

“I’m excited to announce that GoPro plans to build and sell a Jump-ready 360° camera array,” Google exec Clay Bavor said.

Looks like Google’s next big contribution to virtual reality centers around this wild camera rig. The tech company announced their new VR initiative Jump at their annual I/O Developers Conference, which involves strapping 16 GoPro cameras together to record 360° video.

But the camera’s only the start — Google also unveiled an assembler that will do all the hard work of stitching together 16 feeds into one smooth, stereoscopic video. That footage can then be uploaded to YouTube, which now supports VR material.

Google has about a dozen GoPro rigs out in the wild right now, and there’s already a few examples of 360° footage on YouTube. These include an Avicii music video, and footage of sports cars doing donuts. So, the marketing team sure knows what they’re doing.

Google’s new initiative comes just as the VR arms race is heating up; multiple hi-tech headsets are getting ready to launch. With Google Jump, the tech company is clearly hoping to fill an oft-overlooked gap in the burgeoning sector — the creators.

While most companies are focusing on the VR hardware, cameras and headsets alike, Google’s initiative offers a streamlined process for shooting, producing and distributing VR video. That could lighten the technical burden on creators, broaden the VR market, and make Google a lot of money — assuming it catches on.

Let’s not totally forget about little Cardboard, though. Google also unveiled a new model of its simple VR viewer which can accommodate larger phones, and announced Cardboard will now support iOS.

The company also announced its shipped over 1 million Cardboard headsets, and has more than 500 Cardboard apps on the Google Play store. That’s important because, as Wired writes, “Google Cardboard is VR’s gateway drug … [the] device that makes you realize how amazing this technology can and will be.”

Google says it plans to make the blueprints for their Jump rig available to the public this summer, just like they did with Cardboard. Given that the technology revolves around 16 $400 cameras, this DIY project comes with a significantly larger price tag.

This video includes images from Getty Images.

Sources:
Getty Images
http://www.gettyimages.com/detail/news-photo/an-attendee-inspects-google-cardboard-during-the-2015-news-photo/474995432
Getty Images
http://www.gettyimages.com/detail/news-photo/rig-holding-16-gopro-cameras-designed-for-google-jump-is-news-photo/475006978
Google
https://www.youtube.com/watch?v=7V-fIGMDsmE
Universal Music
https://www.youtube.com/watch?v=edcJ_JNeyhg
GoPro
https://www.youtube.com/watch?v=jbA4oEHleg8
Samsung
https://www.youtube.com/watch?v=-gnvQS2xhRg
HTC
https://www.youtube.com/watch?v=eTITJSSRUso
Sony
https://www.youtube.com/watch?v=0USSvBSCcc8
Wired
http://www.wired.com/2015/05/try-google-cardboard/
TechCrunch
https://www.youtube.com/watch?v=wZXjoMMigJU

Image via: Getty Images / Justin Sullivan
http://www.gettyimages.com/detail/news-photo/rig-holding-16-gopro-cameras-designed-for-google-jump-is-news-photo/475006978

My french Marketing

Le premier parc d’attraction en réalité virtuelle a été organisé du 17 au 19 juin 2016 par Samsung sur l’esplanade de la BNF à Paris. Un événement gratuit pour partager différents contenus en VR auprès du grand public. Une très belle opération marketing où la marque Samsung a fait la promotion du Gear VR et de son smartphone le S7. On appréciera la qualité des espaces, la présence bienveillante des équipes sur place et le courage des équipes et public malgré le mauvais temps… A refaire sans conteste.

Etihad Airways Launches Virtual Reality Tours Of Its A380 Hosted By Nicole Kidman – Forbes

Forbes Etihad Airways Launches Virtual Reality Tours Of Its A380 Hosted By Nicole KidmanForbesAbu Dhabi-based Etihad Airways has been heaping the marketing dollars behind its new premium Airbus A380 service operating between several U.S. destinations and the Middle East. Last March, the airline enlisted the help of Australian actress Nicole … Source: Etihad Airways Launches Virtual …